Direct-to-consumer · Performance marketing
DTC Launch Review — Underperforming Campaign
GlowSkin Co.
GlowSkin's vitamin C serum launch is under target after three weeks of paid social. Review the campaign brief, audience research, performance dashboard, and testing playbook — then diagnose the issue and propose the next experiment.
Funnel diagnosisAudience targetingCreative testing
Weekly growth review★★★☆☆30 min